China Has Among the Highest Google Search Volumes for Ethereum

By Charlie Custer


There is no doubt that Bitcoin is the world’s leading cryptocurrency when it comes to both global trading and general interest. But which countries are searching more for Ethereum?


To find out, we looked at geographic data from Google Trends, focusing on the search terms “Bitcoin” and “Ethereum.” We combined these findings to better understand the cryptocurrency search trends of users across different geographic markets.


Since Google does not report actual search volumes, there are no numbers included on our chart. Instead, the chart shows the comparative search volume for each term as a proportion of that country's total searches. In other words, countries are scored based on how proportionately high their searches are for either Bitcoin or Ethereum.


In the chart below, for example, we can see that the highest blue (“Bitcoin”) bar is Nigeria, and the highest pink (“Ethereum”) bar is Kosovo. According to Google Trends data from June 10, 2019, more people search for Bitcoin in Nigeria than in any other country. LongHash previously explored why Nigeria is a strong use case for blockchain technology. Its national currency is plagued by severe inflation and volatility, meaning some citizens are left seeking out other currencies, like Bitcoin, in order to carry out everyday transactions.



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Interestingly, we found that there are more searches for Ethereum in Kosovo than anywhere else. This search activity seems to correlate with the region’s engagement with cryptocurrencies. Findings from Reuters last year showed that the territory is an extremely popular destination for cryptocurrency mining.


It is worth pointing out that this data is based on English-language searches. Further, it is sourced from Google. As a result, it could skew unfavorably against countries where Google is not a commonly-used search engine, and/or English is not widely spoken.


Regardless, these findings demonstrate some interesting trends. For instance, China has one of the highest search volumes for Ethereum out of any country, but its Bitcoin search volume is practically invisible on the chart.


In Ghana, the opposite is true. The country has one of the highest search volumes for Bitcoin, but its Google search activity suggests that Ghanians are not so interested in Ethereum.



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The above chart depicts the difference between how each country ranks for “Bitcoin” and “Ethereum” searches. One interesting micro-trend on display here is that several African countries (Ghana, Nigeria, South Africa, and Kenya) have a relatively high amount of Bitcoin searches, compared to their searches for Ethereum. On the other hand, search trends from East Asian crypto giants like China and South Korea skewed toward Ethereum.


China holding such a high ranking on this chart is notable, as Google is blocked there. It is also worth noting that those who choose to use the search engine in China are relatively self-selected, as they have to use virtual private networks or other tools in order to jump over the firewall. Still, these trends reaffirm that in spite of the government’s well-known crackdown on cryptocurrency trading, Chinese interest in cryptocurrencies is far from dead.


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